Blogs - Design Research
Sharing the insights and stories contained within important conversations on video.
[Advancing Research 2022] What Design Research can learn from Documentary Filmmaking
Documentary filmmakers Bas and Charley share their experience of using lessons from documentary filmmakers in design research to build “stories that travel”.
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How to Share Research Findings from Interview Videos
Editing interview videos in traditional video editors is a time-consuming challenge, but we make it easy to share research findings from your interview footage.
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The Top 3 Dovetail Alternatives For Researchers
Dovetail is a go-to tool for researchers to do video analysis & editing — though there are drawbacks to this tool. Here are some Dovetail alternatives to consider.
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Democratizing UX research: Hard-won lessons from Google, Stripe, and Thumbtack
Reduct.Video was thrilled to host our second Research, Camera, Action! on democratizing UX research. The research community, including research leaders from Google, Stripe, Thumbtack and Curiosity Tank discussed hard-won lessons on this controversial yet important topic.
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Four benefits of learning research skills for product designers
Product designers often form the interface between a dedicated research team and engineering teams that build the features users want. Learning research not only enables them to do their own research, but also helps them take research from being informative to impactful.
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How to train non-researchers to do user research
Training non-researchers to do research is a key lever in democratizing research. Learn the most important lessons the Thumbtack research team learned while training 180 participants from 4 orgs across the company.
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Making strategic impact with research - Slowing down research to make the team move faster
To have more impact as a function, researchers need to be deliberate about when to move fast and when to slow down. Learn how the research team at Thumbtack manages this conundrum, and makes more impact on the product as a result.
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Journey Mapping ​💕​ Storytelling — lessons from a decade of practice
Journey Maps can be extremely helpful to align an organization around customer needs. Learn from Jim Tincher, Mapper in Chief at Heart of the Customer, how to avoid the basic mistakes of journey mapping, and how video storytelling & journey mapping can create powerful impact together.
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Democratizing the research process without losing control - experiences from Google's Rapid Research Team
When democratizing research, researchers struggle with finding the balance between advancing the larger research strategy, and helping teammates perform their own scrappy and tactical research. In this article, we cover three tensions, and how great research teams (like the Rapid Research Team at Google) have found the right balance between them.
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5 Myths about democratizing research debunked by the Stripe Research Team
Democratizing research is a polarizing topic in the research community. Learn how the research team at Stripe created a successful democratized research practice and debunked some common myths about democratization.
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[Advancing Research 2022] One Research Team for All – Influence Without Authority
Intuit is known for its culture of customer obsession. Seasoned design researcher Joanna Vodopivec shares their best practices for breaking silos across the organization.
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3 approaches to sharing video to increase the impact of your research, and how they work differently
In this article, we’re going to talk about three different approaches for sharing out research findings video, designed to engage and influence your stakeholders.
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QRCA 2021: A Roundup of Insights & Advice From the Community
Learn what qualitative researchers have to say about what’s coming for qualitative research in 2021.
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The Remote Research Revolution: How to Conduct Great Research From Anywhere
Back at the beginning of quarantine, we invited Kayte Hamilton and Kristin Howell Schwitzer to join us for a discussion and about how to thrive in a newly remote-first world. This post covers our top video highlights and takeaways.
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Making research more memorable with sticky insights
The best insights are the ones that stick—the ones that stakeholders remember, the ones that shape product and business decisions. As researchers, we need to present insights in ways that are engaging and compelling for our audience. Unfortunately, fast-moving teams can often overlook research communicated through slide decks and documents.
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How to make your research consumable with research snacks
Even with the best intentions, nobody wants to read yet another long slide deck before heading home Tuesday evening in the middle of the sprint.
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