Reduct blog - Design Research
Insights on qualitative research, be it user research, UX research, or design research.

[Advancing Research 2022] One Research Team for All – Influence Without Authority

Intuit is known for its culture of customer obsession. Seasoned design researcher Joanna Vodopivec shares their best practices for breaking silos across the organization.

3 approaches to sharing video to increase the impact of your research, and how they work differently

In this article, we’re going to talk about three different approaches for sharing out research findings video, designed to engage and influence your stakeholders.

Democratizing the research process without losing control

When democratizing research, researchers struggle with finding the balance between advancing the larger research strategy, and helping teammates perform their own scrappy and tactical research. In this article, we cover three tensions, and how great research teams (like the Rapid Research Team at Google) have found the right balance between them.

QRCA 2021: A Roundup of Insights & Advice From the Community

Learn what qualitative researchers have to say about what’s coming for qualitative research in 2021.

The Remote Research Revolution: How to Conduct Great Research From Anywhere

Back at the beginning of quarantine, we invited Kayte Hamilton and Kristin Howell Schwitzer to join us for a discussion and about how to thrive in a newly remote-first world. This post covers our top video highlights and takeaways.

Making research more memorable with sticky insights

The best insights are the ones that stick—the ones that stakeholders remember, the ones that shape product and business decisions. As researchers, we need to present insights in ways that are engaging and compelling for our audience. Unfortunately, fast-moving teams can often overlook research communicated through slide decks and documents.

How to make your research consumable with research snacks

Even with the best intentions, nobody wants to read yet another long slide deck before heading home Tuesday evening in the middle of the sprint.

3 Reasons Why Transcription is Important to Your Design Research

Transcription in design research is crucial for comprehending user behavior, preferences, and creating products that cater to those needs effectively.

Instant Interview Insights: Find and Share Video Insights Faster with Reduct’s AI Summaries.

Align the entire team on your interviews, get them on board with your ideas quickly.