How to add captions and subtitles to LinkedIn Videos in 2023
Sese Hang Limbu
As of 2022, LinkedIn is the top professional platform with over 875 million members from 200 countries and regions worldwide. Companies and people use LinkedIn as a professional networking platform.
Much like other social media platforms, LinkedIn has also seen a fair share of an increase in video content in recent years. 86% of businesses use videos as a marketing tool on LinkedIn.
However, with 85% of people watching social media videos without audio, there seems to be an impasse.
So how do people understand video content without sound?
Captions and Subtitles.
Why are captions and subtitles important?
"69% of people view videos without sound in public places, and 25% watch without sound in private places."
Just imagine the number of people who are deaf and hard of hearing. Not to mention the existing language barrier among the masses.
It makes you think about how limited video content is with just audio.
Captions and subtitles make your content accessible to people with audio restrictions. With captions and subtitles, viewers can choose to read the captions while on mute.
Benefits of captions and subtitles.
💎 Improved accessibility
💎 Enhanced engagement
💎 Increased reach
💎 Improved SEO
💎 Increased retention
How to add captions and subtitles in LinkedIn
There are two ways you can add subtitles on LinkedIn.
1. Creating the SRT file
You can create an SRT file which you upload along with your video on LinkedIn.
If you decide to create an SRT file, your viewers can toggle the subtitles on or off. These subtitles, also called closed captions (CC), are not a part of the video itself.
2. Videos with burned-in Subtitles:
You can embed subtitles to your video, and upload the video on LinkedIn.
Your viewers cannot toggle the Burned in subtitles (SUB) on or off. Viewers have no control over subtitles and cannot choose to turn them off.
Now that you know the difference between captions and subtitles, let’s look at how you can add them to your LinkedIn videos.
Creating Videos with Captions/Subtitles
Step 1: Upload your video
Sign up with Reduct.Video if you have not already, and start editing your subtitles. Since Reduct runs on your browser, you do not need to download software.
Start by uploading your video. You can choose to upload a video from your computer or paste a public web link of your video.
Step 2: Edit the transcript
After you upload your video, Reduct will automatically transcribe the video, within minutes.
AI-generated transcripts may not be 100% accurate. So you might need to correct some errors manually.
You can go through the transcript and edit it wherever necessary. Doing so will also correct the subtitles that you export later.
Make edits to the transcript however you see fit and your job is practically done!
If you don’t have time to edit the subtitles manually, you can easily upgrade to premium human transcription with 99% accuracy.
- 💡Bonus Tip: You can use the arrow keys from your keyboard to navigate through the text. Double-click on any text you want to change, type down the correct version and save those changes. *
*Step 3: Export your subtitles*
Once you are done with editing, you can export your transcripts. Press the Download icon on the top-right corner of your screen.
You can choose to download the subtitles in the SRT format or download your video with burned-in subtitles.
For downloading an SRT file, choose the Subtitles (srt) format in downloads.
For burned-in subtitles, choose the Video (mp4) option. It will allow you to download your video with the subtitles burned in.
That’s it! Your video subtitles are ready. Now let’s see how you can post them on your LinkedIn.
Posting videos on LinkedIn
Select your video
First, log in to your LinkedIn account. Choose ‘video’ and select the video you want to upload.
Upload your video with burned-in subtitles/ SRT file
If your video has burned-in subtitles, you can simply post your video.
However, if you downloaded an SRT file, click on "Select Caption" right under the video preview.
Now, upload the Reduct-generated SRT file. LinkedIn requires you to name the SRT file with the same name as your video.
And that’s that! You have successfully added subtitles to your LinkedIn video.
Make your content accessible with Reduct
Missing out on using captions on your LinkedIn videos (or any social media videos) today can be a major setback. Captions can be a great tool to boost your marketing efforts. Not only do captions and subtitles enrich your content, but they make your content clear and accessible.
With Reduct, you can create and edit subtitles with ease. Let our team of experts assist you with your captioning needs. Get started with Reduct today!