In December of 2021, The National Association of the Deaf (NAD) and Disability Rights Advocates (DRA) filed a lawsuit against three major providers of podcasts, SiriusXM, Stitcher, and Pandora- to make their service accessible to Americans who are deaf or hard of hearing.
The result? All podcasts, without exception, must have public transcripts for each episode.
But legal compliance is not the best reason for you to provide transcripts for your podcasts. Making your podcast accessible means a bigger pool of potential listeners. And transcription or caption is what makes your podcast accessible.
Here are 4 reasons in detail why you should transcribe your podcasts:
1. Accessibility - Broaden your reach
Transcribing your podcast can make your content accessible and reach more potential listeners.
"69% of people view videos with the sound off in public places, and 25% watch with the sound off in private places."
Having captions on your videos can make your content accessible to people who can not hear or people who watch videos with no sound.
2. Boost your SEO
A search engine can index text better than it can index audio. The title, tags, and description of your podcast can help, but they are not as comprehensive as a complete transcript. The keywords/ phrases in your transcript is what brings in a lot of traffic to your podcast.
3. Increase shareability
You are more likely to drive traffic to your website if a lot of people view your content. A transcript makes it easier for your users to share the contents of your podcast on socials.
Quotes, highlights, or interviews from your podcast are easier to share when available in textual format.
4. Improved searchability
Transcription can make your podcasts searchable and scannable. Your audience can search for specific information, without having to watch the entire episode.
Publishing the transcription of your podcast improves the user experience and provides more value to your audience.
Create searchable and accessible content for your audience
Transcribing your podcasts increases traffic to your website. A textual form of your video increases shareability and accessibility. Considering how easy and affordable transcription is, you should integrate with your podcasts.
Reduct provides an easy way to transcribe your podcast. You can download the transcription, subtitles, or videos with burned-in subtitles with Reduct.
Start transcribing today with Reduct.