Why You Need Subtitles on Your Videos

Riya Thapa
November 2022

Why You Need Subtitles on Your Videos

It's well established that video has been one of the breakout trends in the marketing world for the past decade.

In a recent white paper, Cisco claims that by 2022, 82% of the global internet traffic will come from streaming videos and downloads. Furthermore, 80% of consumers are more likely to watch an entire video when the subtitles are available. 80%!

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Similarly, subtitles are speech translations of dialogue in a video file. A lot of people watch videos without sound for a variety of reasons such as when they are in places where they can’t listen or are hard of hearing. Whatever the reason may be, subtitle plays an important role when it comes to video files. Here are some reasons why you need to embed subtitles in your videos:

SEO for your video

Including captions and subtitles in your videos can have various advantages, both in terms of ranking higher on search engine pages and in terms of audience engagement. Search engines emphasize video content equally, and subtitles can help your videos stand out.

The simple deal here is if you reach a lot of people, and they watch the whole video until the end, it will help you increase your ranking on Google.

Accessibility

According to the World Health Organization, more than 5% of the world's population (466 million people) suffer from chronic hearing loss. Without subtitles, a larger audience cannot access the content of the video. Adding subtitles simply helps you to reach out to a larger audience.

Better understanding

Writing subtitle helps you provide clarity to your audience. When the content involves technical language, industry jargon, or company names, subtitles help to retain information more easily by providing both audio and visual stimulation.

It also helps when people are watching videos in a noisy environment or on mute.

Reach diverse customers

Subtitles are the best way to reach out to your potential customers who don't speak your language. There are over 7000 languages around the globe, and translating the subtitles on your video will allow you to reach a far larger audience. It’s even better if your video has subtitles in multiple languages.

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Since subtitles provide an additional layer of information and context to the story, they can help viewers to understand the dialogue or follow the plot more easily. It provides insight into the culture or language of the characters and helps to ensure that all viewers have full access to the same viewing experience.

Add subtitles effortlessly with Reduct

If you’re looking to add subtitles to your videos, try 'Transcribe by Reduct,' and get subtitles on your videos, within minutes.

You can focus on effectively delivering your message and we will help you reach more audience.

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