Journey Mapping β€‹πŸ’•β€‹ Storytelling β€” lessons from a decade of practice

Prabhas Pokharel
September 2021

Journey Mapping β€‹πŸ’•β€‹ Storytelling β€” lessons from a decade of practice

Did you know that 2/3rds of journey mapping initiatives fail to drive change? ​​ Journey mapping can be great for getting organizational alignment around UX, but can be very tricky to do right. In this webinar, Jim Tincher shared what he has learned through a decade of practice focused on journey mapping. The conversation dove into journey mapping methodology used by the experts, how Heart of the Customer uses video storytelling to bring insights to life and inspire customer-focused change, and common mistakes that new practitioners make (and can easily avoid).

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​​About the Speakers:

​Jim Tincher is the Founder and β€œMapper-in-Chief” at Heart of the Customer, a nationally recognized expert, author, trainer, and passionate keynote speaker who literally wrote the book on journey mapping.

Prabhas Pokharel is the CEO of Reduct.Video, an entrepreneur, design researcher, and recovering computer scientist who believes that stories are the fundamental unit of human communication.