Pick And Mix- Taxonomy Fragments to Inspire Tagging Structure

Pick and mix

There’s no "one taxonomy to rule them all," but there are certainly taxonomy-fragments that are worth borrowing from or being inspired by. These might draw from the worlds of service design or management consulting, academic work in anthropology, sociology, or psychology, or align with the specifics of your business or industry.

Regardless, the tags and tag groups that follow should be thought of as inspiration, as starting points, to be borrowed in fragments, and to be adapted to your particular needs.

Examples

Below are a handful of examples of tags or taxonomies that might form the whole or a portion of your tagging structure for a project…

Customer journey stages

• Awareness
• Consideration
• Purchase
• Retention
• Advocacy

Ecosystem participants

Generic

• Direct user
• Economic buyer
• Decisionmaker
• Support network
• Information source
• Subject matter expert

Domain specific

• Patient
• Patient’s friends and family
• Doctor (PCP)
• Doctor (specialist)
• Nurse
• Pharmacist
• Health insurance (phone agent)
• Clinic front desk/receptionist
• Pharma rep

Space

Geography

• West Coast (SF Office)
• East Coast (NYC Office)
• Asia (KTM Office)
• Europe (BER pop-up)
• Latin America
• Africa
• Oceania

Interior/spaces

• Entryway
• Living Room
• Bedroom
• Home Office
• Kitchen
• Garden

Time

Simple

• Before
• During
• After

Business process

• Application
• Estimate/quote
• Negotiation
• Order
• Processing
• Notification
• Agreement
• Shipment
• Delivery
• Billing
• Updating records

Emotions

• Sadness
• Happiness
• Fear
• Anger
• Surprise
• Disgust

Sentiment

• Positive
• Neutral
• Negative

Types of comment

• Bug report
• Usability issue
• Mental-model confusion
• Minor feature request/suggestion
• Major feature request/suggestion
• Competition/comparison

Based on an existing framework or theory

e.g. from psychology, sociology, anthropology

Spradley (1997)

• Evidence of social conflict
• Cultural contradictions
• Informal methods of social control
• Things that people do in managing impersonal social relationships,
• Methods by which people acquire and maintain achieved and ascribed status
• Information about how people solve problems.

Fogg Behavior Model

• Motivation
• Ability
• Prompt

Transtheoretical Model (Stages of Change) - Prochaska and DiClemente, 1977

• Precontemplation
• Contemplation
• Preparation
• Action
• Maintenance
• Termination

Action-centric

• Follow-up
• Share with other department
• Task

Output-centric

Thematic

• Insight A
• Insight B
• Insight C

Sequential

• Introduction
• Chapter 1
• Chapter 2
• Chapter 3
• Chapter 4
• Conclusion

Product-specific

Your company’s product portfolio

• Product A
• Product B
• Product C

Features/components of a given product

• Component 1
• Component 2
• Component 3
• Component 4

This is not a menu from which you should expect to pick a couple of options and be satisfied. But hopefully it provides some fragments you can put to use, and some approaches you can adapt to your own project work.

For further tips and tricks on how to set up your taxonomy in Reduct, take a look at A Close Read of a Tag Group for some ideas.