Reduct Blog

Sharing the insights and stories contained within important conversations on video.

Tacos & Taxes - Breaking silos to create a true customer-obsessed organization

Tacos & Taxes - Breaking silos to create a true customer-obsessed organization

Intuit is known for its culture of customer obsession. Seasoned designer researchers, Joanna Vodopivec and Guy Viner, talked about their best practices of breaking silos with "Tacos & Taxes" watch parties, and using video storytelling to make the voice of customers heard by the entire organization. Read more →

How and Why We're Making Video Editing as Easy as Editing Text

How and Why We're Making Video Editing as Easy as Editing Text

Video is an incredibly impactful communication medium. But it's so hard to edit. Hear from our CEO and co-founder Prabhas why (and how) we decided to change that. Read more →

Navigating to a New Normal with Ignite 360: A Lesson in Change, Empathy & Storytelling

Navigating to a New Normal with Ignite 360: A Lesson in Change, Empathy & Storytelling

A behind-the-scenes look at a nationally-representative research study aiming to better understand how COVID19 and the resulting societal and economic shifts were impacting Americans. Read more →

QRCA 2021: A Roundup of Insights & Advice From the Community

QRCA 2021: A Roundup of Insights & Advice From the Community

Learn what qualitative researchers have to say about what’s coming for qualitative research in 2021. Read more →

Reduct.Video raises $4M to unlock the power of video storytelling for business

Reduct.Video raises $4M to unlock the power of video storytelling for business

We’re excited to announce that Reduct.Video has raised $4M on our journey to unlock the power of video storytelling for business. Read more →

How Superhuman Shares Customer Feedback at Scale to Keep Stakeholders Aligned

How Superhuman Shares Customer Feedback at Scale to Keep Stakeholders Aligned

Learn how Superhuman’s first dedicated Product Manager shares customer feedback at scale to keep stakeholders aligned around user needs. Read more →

How to Create & Share Video Highlight Reels From Your Virtual Event

How to Create & Share Video Highlight Reels From Your Virtual Event

This blog post walks through how to leverage recorded virtual event content to create video highlight reels to use across your social media, emails, blog posts, sales collateral, and more. Read more →

How Modern Sales Pros Breathes New Life into Virtual Events

How Modern Sales Pros Breathes New Life into Virtual Events

Modern Sales Pros was primarily an in-person events company, but in March of 2020, everything changed. Learn how the team found new, creative ways of engaging their audiences by leveraging highlight reels from virtual event recordings. Read more →

How People.AI Drives Account Renewals by Sharing Customer Feedback on Video

How People.AI Drives Account Renewals by Sharing Customer Feedback on Video

Along with making sure users are successful, B2B customer success teams must also constantly demonstrate to decision-makers the value they provide. Our post shows how People.AI drives account renewals by sharing customer feedback on video. Read more →

The Remote Research Revolution: How to Conduct Great Research From Anywhere

The Remote Research Revolution: How to Conduct Great Research From Anywhere

Back at the beginning of quarantine, we invited Kayte Hamilton and Kristin Howell Schwitzer to join us for a discussion and about how to thrive in a newly remote-first world. This post covers our top video highlights and takeaways. Read more →

KNow Research’s Katrina Noelle on Innovating Research in 2020 (and Beyond)

KNow Research’s Katrina Noelle on Innovating Research in 2020 (and Beyond)

President of Know Research Katrina Noelle recently hosted a webinar with Reduct.Video on how to innovate research methodologies in 2020 and beyond. This post features our top takeaways and video highlights. Read more →

How The Zebra's Research Team Harnesses the Power of Feedback on Video

How The Zebra's Research Team Harnesses the Power of Feedback on Video

Senior Director of Research at The Zebra Sarah Kettles knows how to build a team from scratch, and she recently walked us through her approach in a recent webinar. This post highlights a few of our favorites moments. Read more →

Making research more memorable with sticky insights

Making research more memorable with sticky insights

The best insights are the ones that stick—the ones that stakeholders remember, the ones that shape product and business decisions. As researchers, we need to present insights in ways that are engaging and compelling for our audience. Unfortunately, fast-moving teams can often overlook research communicated through slide decks and documents. Read more →

How to make your research consumable with research snacks

How to make your research consumable with research snacks

Even with the best intentions, nobody wants to read yet another long slide deck before heading home Tuesday evening in the middle of the sprint. Read more →

Takeaway: an experiment in rapid synthesis

Takeaway: an experiment in rapid synthesis

Video highlight reels from Research Camera Action! Democratizing UX Research. Read more →

Strategic research impact: Lessons from the first Research, Camera, Action! at Reduct.Video

Strategic research impact: Lessons from the first Research, Camera, Action! at Reduct.Video

Just two months ago, we hosted our first quarterly research event called Research, Camera, Action! We designed this evening event for you—and the community—to give you the opportunity to grow your network, gain insight on powerful research techniques, and throw back after a long day at work. Read more →

Journey Mapping ​💕​ Storytelling — lessons from a decade of practice

Journey Mapping ​💕​ Storytelling — lessons from a decade of practice

Journey Maps can be extremely helpful to align an organization around customer needs. Learn from Jim Tincher, Mapper in Chief at Heart of the Customer, how to avoid the basic mistakes of journey mapping, and how video storytelling & journey mapping can create powerful impact together. Read more →

Democratizing the research process without losing control - experiences from Google's Rapid Research Team

Democratizing the research process without losing control - experiences from Google's Rapid Research Team

When democratizing research, researchers struggle with finding the balance between advancing the larger research strategy, and helping teammates perform their own scrappy and tactical research. In this article, we cover three tensions, and how great research teams (like the Rapid Research Team at Google) have found the right balance between them. Read more →

5 Myths about democratizing research debunked by the Stripe Research Team

5 Myths about democratizing research debunked by the Stripe Research Team

Democratizing research is a polarizing topic in the research community. Learn how the research team at Stripe created a successful democratized research practice and debunked some common myths about democratization. Read more →

How to Record and Transcribe Interviews (Easily & Accurately)

How to Record and Transcribe Interviews (Easily & Accurately)

Learn how to record and transcribe interviews with computer and human transcription services, and get tips on improving audio quality for better transcription. Read more →

Online Video Transcription - 99% accurate and delivered overnight

Online Video Transcription - 99% accurate and delivered overnight

Our platform offers both computer & human online video transcription options so you can get a highly accurate transcript (within a day) to start your projects. Read more →

Best Rev Alternatives (That Help You Better Use Your Transcripts)

Best Rev Alternatives (That Help You Better Use Your Transcripts)

Rev is a popular transcription software, but it lacks tools to utilize transcripts. Our post reviews the best Rev alternatives with features to work with transcripts. Read more →

The Best Real-Time Collaborative Video Editor for Teams

The Best Real-Time Collaborative Video Editor for Teams

Looking for a high-quality collaborativevideo editor? Check out how Reduct's video editing tools help your team to work together in real-time. Read more →

The Top 3 Dovetail Alternatives For Researchers

The Top 3 Dovetail Alternatives For Researchers

Dovetail is a go-to tool for researchers to do video analysis & editing — though there are drawbacks to this tool. Here are some Dovetail alternatives to consider. Read more →

Online Video Editor | Edit Your Videos With a Transcript

Online Video Editor | Edit Your Videos With a Transcript

Looking for an online video editor? In this post, we talk about Reduct's video editing tools and review several other tools to help you find the best match. Read more →

Video Text Editing: Easily and Accurately Edit Videos by Editing the Text

Video Text Editing: Easily and Accurately Edit Videos by Editing the Text

Editing large numbers of videos is challenging and time-consuming. Our post explains how our video text editing platform, Reduct.Video, speeds up editing. Read more →

How to Transcribe Interviews for Qualitative Research

How to Transcribe Interviews for Qualitative Research

Researchers are ditching old-school manual transcription for modern methods. Our post explains how to transcribe interviews for qualitative research in Reduct. Read more →

11 Best Descript Alternatives to Try For Your Next Video Project

11 Best Descript Alternatives to Try For Your Next Video Project

Descript is a popular online video editing platform, but it does have its drawbacks. Our post covers the top Descript alternatives so you can find a better solution. Read more →

Best Video Transcription Software (& Tools to Use Your Transcripts)

Best Video Transcription Software (& Tools to Use Your Transcripts)

Shopping for video transcription software? Learn more about computer and human transcription and review 9 popular video transcription software options. Read more →

How to Edit an Interview Video in 5 Simple Steps

How to Edit an Interview Video in 5 Simple Steps

Looking for easy ways to edit interview videos? Our post explains how to edit an interview video the same way you'd edit text in our intuitive editing tool, Reduct. Read more →

Fastest & Most Accurate Video to Text Transcription Services

Fastest & Most Accurate Video to Text Transcription Services

In our post, we review leading video to text transcription services and talk about how Reduct.Video's advanced tools help users do more with their transcripts. Read more →

Democratizing UX research: Hard-won lessons from Google, Stripe, and Thumbtack

Democratizing UX research: Hard-won lessons from Google, Stripe, and Thumbtack

Reduct.Video was thrilled to host our second Research, Camera, Action! on democratizing UX research. The research community, including research leaders from Google, Stripe, Thumbtack and Curiosity Tank discussed hard-won lessons on this controversial yet important topic. Read more →