Reduct Blog

Sharing the insights and stories contained within important conversations on video.

How and Why We're Making Video Editing as Easy as Editing Text

How and Why We're Making Video Editing as Easy as Editing Text

Video is an incredibly impactful communication medium. But it's so hard to edit. Hear from our CEO and co-founder Prabhas why (and how) we decided to change that. Read more →

Navigating to a New Normal with Ignite 360: A Lesson in Change, Empathy & Storytelling

Navigating to a New Normal with Ignite 360: A Lesson in Change, Empathy & Storytelling

A behind-the-scenes look at a nationally-representative research study aiming to better understand how COVID19 and the resulting societal and economic shifts were impacting Americans. Read more →

QRCA 2021: A Roundup of Insights & Advice From the Community

QRCA 2021: A Roundup of Insights & Advice From the Community

Learn what qualitative researchers have to say about what’s coming for qualitative research in 2021. Read more →

Reduct.Video raises $4M to unlock the power of video storytelling for business

Reduct.Video raises $4M to unlock the power of video storytelling for business

We’re excited to announce that Reduct.Video has raised $4M on our journey to unlock the power of video storytelling for business. Read more →

How Superhuman Shares Customer Feedback at Scale to Keep Stakeholders Aligned

How Superhuman Shares Customer Feedback at Scale to Keep Stakeholders Aligned

Learn how Superhuman’s first dedicated Product Manager shares customer feedback at scale to keep stakeholders aligned around user needs. Read more →

How to Create & Share Video Highlight Reels From Your Virtual Event

How to Create & Share Video Highlight Reels From Your Virtual Event

This blog post walks through how to leverage recorded virtual event content to create video highlight reels to use across your social media, emails, blog posts, sales collateral, and more. Read more →

How Modern Sales Pros Breathes New Life into Virtual Events

How Modern Sales Pros Breathes New Life into Virtual Events

Modern Sales Pros was primarily an in-person events company, but in March of 2020, everything changed. Learn how the team found new, creative ways of engaging their audiences by leveraging highlight reels from virtual event recordings. Read more →

How People.AI Drives Account Renewals by Sharing Customer Feedback on Video

How People.AI Drives Account Renewals by Sharing Customer Feedback on Video

Along with making sure users are successful, B2B customer success teams must also constantly demonstrate to decision-makers the value they provide. Our post shows how People.AI drives account renewals by sharing customer feedback on video. Read more →

The Remote Research Revolution: How to Conduct Great Research From Anywhere

The Remote Research Revolution: How to Conduct Great Research From Anywhere

Back at the beginning of quarantine, we invited Kayte Hamilton and Kristin Howell Schwitzer to join us for a discussion and about how to thrive in a newly remote-first world. This post covers our top video highlights and takeaways. Read more →

KNow Research’s Katrina Noelle on Innovating Research in 2020 (and Beyond)

KNow Research’s Katrina Noelle on Innovating Research in 2020 (and Beyond)

President of Know Research Katrina Noelle recently hosted a webinar with Reduct.Video on how to innovate research methodologies in 2020 and beyond. This post features our top takeaways and video highlights. Read more →

How The Zebra's Research Team Harnesses the Power of Feedback on Video

How The Zebra's Research Team Harnesses the Power of Feedback on Video

Senior Director of Research at The Zebra Sarah Kettles knows how to build a team from scratch, and she recently walked us through her approach in a recent webinar. This post highlights a few of our favorites moments. Read more →

Making research more memorable with sticky insights

Making research more memorable with sticky insights

The best insights are the ones that stick—the ones that stakeholders remember, the ones that shape product and business decisions. As researchers, we need to present insights in ways that are engaging and compelling for our audience. Unfortunately, fast-moving teams can often overlook research communicated through slide decks and documents. Read more →

Democratizing UX research: Lessons from Reduct's "Research, Camera, Action!"

Democratizing UX research: Lessons from Reduct's "Research, Camera, Action!"

Reduct.Video was thrilled to host our second Research, Camera, Action! focused on democratizing UX research. We were honored to offer a space where the research community could come together and discuss this controversial yet important topic. Read more →

How to make your research consumable with research snacks

How to make your research consumable with research snacks

Even with the best intentions, nobody wants to read yet another long slide deck before heading home Tuesday evening in the middle of the sprint. Read more →

Takeaway: an experiment in rapid synthesis

Takeaway: an experiment in rapid synthesis

Video highlight reels from Research Camera Action! Democratizing UX Research. Read more →

Strategic research impact: Lessons from the first Research, Camera, Action! at Reduct.Video

Strategic research impact: Lessons from the first Research, Camera, Action! at Reduct.Video

Just two months ago, we hosted our first quarterly research event called Research, Camera, Action! We designed this evening event for you—and the community—to give you the opportunity to grow your network, gain insight on powerful research techniques, and throw back after a long day at work. Read more →