How to Transcribe Interviews for Qualitative Research

Prabhas Pokharel
March 2023

How to Transcribe Interviews for Qualitative Research

Qualitative research is an essential aspect of understanding human behavior, thoughts, and attitudes. Transcription of interviews is a crucial element in qualitative research, enabling researchers to study and analyze their data effectively.

However, the process of transcription can be time-consuming and challenging, especially when dealing with large volumes of data. In this article, we will explore the best ways to transcribe interviews for qualitative research.

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That way, when you review your interview videos, you can follow along with your transcript and note the important bits (instead of worrying about typing out every word that was said).

With Reduct, you can focus less on manual, tedious transcribing and have more time devoted to the analysis of interviews. This makes it easier to share highlights of the research with other stakeholders efficiently.

Reduct provides

  • Computer & human video transcription services for researchers

  • Live Transcription (notetaker)

  • A text-based video editing interface

Let’s take a closer look into the different features of Reduct ……

Choose Between Ai and Human Transcription

Reduct offers two transcription services for qualitative researchers: computer and human.

Computer/Automatic Transcription

Computer transcription, also known as automatic transcription, is a fast and cost-effective option when you’re working with clear audio.

This method involves using artificial intelligence to transcribe your audio files, with the transcript being ready in a matter of minutes.

Computer transcripts are about 96% accurate but are more prone to errors when your recordings contain background noise or speakers with accents.

Despite its limitations, computer transcription can be a useful tool for one-on-one interviews and testimonial videos, where the audio quality is high, and the speakers are easy to understand.

If you’re on a tight budget and need to transcribe clear audio quickly, computer transcription may be the best option for you.

Human Transcription

Unlike computer transcription, human transcription is performed by a transcriber, ensuring a much higher level of accuracy (99%).

At Reduct, we offer 24-hour turnaround time with human transcription, regardless of the length of your recording, at a rate of only $1 per minute of audio.

Human transcription is recommended for audio recordings that are unclear with loud background noise, speakers with accents, or speakers who talk over one another.

This is especially important when transcribing focus groups or qualitative interviews with multiple interviewees.

In these cases, the added accuracy of human transcription can help ensure that you capture all the nuances of the conversation accurately.

Upload Your Interview Videos or Import Them From Drive/Zoom/Youtube

With Reduct, you can improve & speed up your workflow with different integrations. After choosing your transcription method, the next step is to upload your interview videos or import them.

If you have your interview videos saved on Drive, Zoom, or Youtube, Reduct allows you to directly import them to their platform.

Reduct also integrates with more advanced video editing software, like Adobe Premiere Pro and Apple’s Final Cut Pro X, if you want to use those tools to make any finishing touches to your video.

Live Transcribe the Interview While It's Happening

Reduct provides a simple and efficient solution for live transcription during your research or interview.

For researchers who need to analyze their data quickly, live transcription is an effective way to get started.

Live transcription uses AI algorithms to transcribe interviews in real time, enabling researchers to monitor the transcription as the interview is happening.

This method is useful when you want to start synthesizing insights from the transcripts immediately.

With the 'Live Capture by Reduct,' there is no need to rush to keep up with the interview conversation while taking notes.


All you have to do is copy the meeting URL and paste it on Reduct. This is the same url that you would send to a meeting guest.

Reduct transcriber bot will be your notetaker, providing you with a live transcription of your interviews, word for word, as they happen.

Learn more..

Fix Any Transcript Errors

After Reduct provides you the transcription, you can correct the content as per your need. Just hit the "correct transcript" feature in the platform and make a fix to the error.


You can also easily remove sections of the video or filler words (i.e., ah, um) by striking off the transcript text.

Invite Your Team

Reduct allows you to give access to your team members to comment and edit the transcript, making it easier to collaborate in real-time and view each other's work.

They will be able to access all of your video files and even upload their own.

This feature streamlines the interview process, making it more efficient and effective.

You can collaborate on a project by using the platform's tagging and highlighting tools to categorize and analyze their findings. Reduct's codebook tool helps ensure consistency in tagging across all team members.


You can always download the text in a separate transcript file in .doc or .srt format.

Check out our post on editing interview videos for more advice on how to create engaging and polished video narratives.

Synthesize Insights Using the Transcript

Reduct is a video transcription, video analysis, and video editing tool. With the ability to highlight, tag, and search for important findings, as well as create a standardized codebook, you can streamline your interview process and gain valuable insights.

Reduct also gives you tools to conduct your research and share all of your findings. (No more time-consuming manual transcription and paper edits for video).

Reduct removes the pain of working with video.

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